Is your marketing ready for the Age of Answers?
Take the AI Readiness Assessment for professional services marketers and get your personalised AI Readiness report and 13-page "Stay visible" playbook.
Answer 16 questions about your technical setup and editorial processes to find out how visible your expertise is to AI, where the gaps are, and what to do next.
- It takes just 6 minutes to complete.
- It’s completely free.
For best results, it should be completed by your Head of Digital or the person responsible for your website management.
What you will get
Understand your strengths. See where you stand. Know what to do next. Every participant receives two personalised reports:
Your AI Readiness Report
A snapshot across the four challenges:
- Stay Visible – Make your expertise readable to AI.
- Own the Conversation – Teach AI what to say about you.
- Stand out – Create distinct, human insight.
-
Shape the Future – Build AI skills and innovation systems.
Your “Stay Visible” Playbook (PDF)
A 13-page, actionable plan tailored to your responses. It outlines the key steps to:
-
Optimise your website for AI agents and answer engines
-
Structure your content for visibility
-
Measure engagement beyond pageviews
-
Access to three future playbooks as they are released
What you will get
Understand your strengths. See where you stand. Know what to do next. Every participant receives two personalised reports:
Your AI Readiness Report
A snapshot across the four challenges:
- Stay Visible – Make your expertise readable to AI.
- Own the Conversation – Teach AI what to say about you.
- Stand out – Create distinct, human insight.
-
Shape the Future – Build AI skills and innovation systems.
Your “Stay Visible” Playbook (PDF)
A 13-page, actionable plan tailored to your responses. It outlines the key steps to:
-
Optimise your website for AI agents and answer engines
-
Structure your content for visibility
-
Measure engagement beyond pageviews
-
Access to three future playbooks as they are released
Why this is important?
Search is changing. Audiences now ask questions, and AI decides which voices to trust and cite.
For professional services firms, this is the new frontier for visibility and authority and those who adapt early will define the answers.
The report addresses four key challenges to help you to:
Stay visible
AI-generated answers are replacing traditional search results, and most users no longer click through to websites.
If your expertise isn’t accessible to AI systems, you risk becoming invisible to audiences who never leave the answer engine.
Own the conversation
Even when you appear in AI results, algorithms may misinterpret or misrepresent your expertise.
Inaccurate representation erodes brand trust and credibility - the foundation of professional services marketing.
Stand out
Generative AI has unleashed a flood of near-identical content across every industry and topic.
As the noise grows, genuine expertise and originality struggle to cut through. The result - sameness becomes the default.
Shape the future
Technology, algorithms, and client behaviour are evolving too fast for static digital strategies.
Without the skills, processes, and agility to generate and test new ideas, organisations risk being left behind by more innovative competitors.